Shopping for windows shouldn’t feel like signing up for a time share, but unfortunately, high-pressure tactics and confusing options make the experience stressful for many homeowners. From urgent pricing gimmicks to questionable installation promises, salespeople often push deals that don’t serve your best interest. Here’s how to avoid those traps and make empowered, informed decisions about your window replacement.

Know the Common Sales Tactics

Sales reps often use manipulative strategies to close deals quickly. Watch out for:

• “This price is only good until I walk out the door.”
• “Buy two windows, get one free.”
• “Interest-free financing for 12+ months.”

These tactics are meant to rush your decisions—don’t fall for them.

Educate Yourself First

The best defense is preparation. Here’s how:

• Understand your installation options: Learn the difference between full-frame and pocket replacements. Full-frame replacements involve removing and replacing the entire window and trim. If trim isn’t touched, it’s a pocket replacement—regardless of what they claim.
• Research local companies thoroughly: Don’t just rely on online reviews. Look at depth, not just star ratings.
• Trust detailed feedback: Short, vague reviews may be fake. Real customers go into detail.

Use Trusted Review Sources

• Better Business Bureau (BBB): Offers complaint histories, not just ratings.
• Yelp: Filters out suspect reviews better than most.
• Google Reviews: Use cautiously; look for specific experiences, not generic praise.

Watch for Licensing Red Flags

In North Carolina, any project over $40,000 legally requires a General Contractor License (NCGCL). Some companies operate without one, which opens the door to serious issues. Only contractors with high ethical standards maintain their license and avoid scrutiny from the licensing board.

Installation Matters More Than Style

Before signing anything, ask:

• Will interior trim be removed and replaced?
• Is this a full-frame replacement or just a pocket install?
• Are installers subcontractors or direct employees?
• How are they paid—by the hour or by the window?

***Subcontractors paid per window are incentivized to rush jobs, often skipping repairs like removing rotten wood.***

Final Checklist Before Choosing a Window Contractor

• ✅ Avoid deals that expire “when I leave today”
• ✅ Compare real pricing, not just flashy discounts
• ✅ Skip “model home” gimmicks—ask for real value
• ✅ Confirm licenses, especially for large projects
• ✅ Understand installation type: full-frame vs pocket
• ✅ Ask how installers are hired and paid
• ✅ Scrutinize online reviews for authenticity
• ✅ Verify with BBB and Yelp, not just Google
• ✅ Request local references and visit completed jobs
• ✅ Work with contractors who put YOUR needs first

Why Independent Contractors Make a Difference

We’re not here to sell windows based on what’s easiest or most profitable for us. Our goal is to help you choose the best option for your home, your style, and your budget. By arming yourself with knowledge and asking the right questions, you protect your investment and your peace of mind.